DMAutomation
DMAutomation Multi Media Solution

Multimedia Solution

Orchestrate outbound and inbound media. Integrate offline and online channels.

Effortlessly integrate print, email, phone, mobile, web, and social media to connect with your target audience and nurture them until they are ready to buy.

Build and cultivate a relationship with your target market with timely, relevant, and personalized messages.

 
DMAutomation Individualized Service

Individualized Service

A marketing automation platform built ONLY FOR YOU! Unlike other marketing automation apps, DMAutomation® can be customized to meet the specific needs of your business.

 
DMAutomation Campaign Workflows

Campaign Workflows

Create campaign workflows as simple or sophisticated as you’d like. DMAutomation® empowers you to build any marketing campaign workflow you can imagine. The possibilities are endless!

 
DMAutomation Qualified Leads

Qualified Leads

DMA will help your sales team close more deals by sending them leads that are qualified and have expressed interest in your product or service.

Holiday Showcase Trade Show Campaign

Client:
Documation LLC (self-promotion)

Business Objectives:

  • Drive prospects to booth
  • Grow their database
  • Develop "high value" leads

Campaign Architecture:
This trade Show campaign was designed as a one-time program consisting of a personalized self-mailer and email. The mailer and email drove people to a personalized landing page that offered the incentive of a chance to win an iPad Air if they completed the online survey. Upon completion, they were directed to a thank you page and received a personalized thank you email.

A week after the initial email and mailer was sent, all non-respondents were sent a second reminder email for the same offer.

Finally, at the trade Show, a sell sheet was distributed with a QR code to a general landing page where they again had the opportunity to win an iPad Air with online submission.

Results:
Based on a mailing list of 3,552

  • 177 Page hits
  • 138 online submissions
  • 135 updated contact information
  • 96 visits to our trade show booth
  • 15 "high value" leads

Overall, 6.5% response rate


 

Electronic Legal Technologies

Client:
Arkansas Legal Technologies

Business Objectives:

  • Drive prospects to booth
  • Grow their database
  • Develop "high value" leads

Campaign Architecture:
One week before the convention, a personalized direct mailer was sent to law firms and legal service providers. The mailer invited recipients to visit a Personalized URL for an opportunity to win an iPad. Once on the site, prospects were asked about their practice and whether or not they would visit the conference.

At the convention, the ALT’s booth featured two large retractable banners using similar graphics as the pre-show marketing. Push cards, which encouraged attendees to visit the ALT’s booth, were given out as people entered the conference. These cards included their artwork and a link to their website.

Results:

  • 4.1% direct mail response rate—recipients visited their personalized URL and completed the online form
  • 23% email open rate
  • Generated 93 “high value” leads

 

Buy Your First Home with AnchorBank

Client:
AnchorBank

Business Objectives:

  • Target first-time home buyers in specific demographics
  • Increase brand identity
  • Develop "high value" leads

Campaign Architecture:
This cross-media campaign consisted of personalized direct mail pieces and personalized websites. The incentive offered was a chance to win a $500 Visa gift card, if they participated in a brief online survey, plus $250 off closing costs if they used AnchorBank Loan.

Results:
The campaign achieved a visit rate of close to half a percent, and 80% of those who visited their landing pages completed the survey. While the visit rate may seem low at first glance, AnchorBank’s executives indicated that the results were great due to the high dollar value of mortgage transactions.


 

New Member Campaign

Client:
Girl Scouts

Business Objectives:

  • Increase membership
  • Develop a list of member leads

Campaign Architecture:
Using a list of more than 5,500 names from the desired zip codes, personalized postcards with a link to a Personalized URL were sent. The URL offered a chance to win a $250 shopping spree with the completion of a simple survey.

Non-responders of the first postcard received a second postcard a week later with the same offer.

A pivotal component of this campaign was to refer a friend. With this target audience (11-15 year olds) it offered a way to expand the prospect list.

Results:

  • Response rate of 2% (four times the response rate of similar campaigns)
  • Gathered valuable psychographic data on their respondents which will be used to more effectively target future communications to these qualified prospects.

 

Cross Media Marketing Campaign

Client:
Toyota Auto Dealer

Business Objectives:

  • Increase sales by tailoring offers to existing clients
  • Grow their database
  • Develop "high value" leads

Campaign Architecture:
This campaign started with a personalized postcard which directed the recipient to a Personal URL. The PURL had an offer that was unique to each user based on their prospect data. Once the short online survey was completed, the sales team received an immediate lead alert email.

Results:

  • The campaign generated 357 visits—a 5.6% response rate
  • 43 appointments were booked
  • 23 cars sold
  • 15 additional sales leads

* based on a mail list of 6,375