Cross-Media Marketing is the best option for improving the effectiveness of your marketing campaigns, reducing the costs of your overall marketing program and providing you the best return on investment (ROI). Here’s how it works:
Direct Media Pieces
First, we design direct mail pieces that feature the recipient’s name, a compelling Call-to-Action and a unique link to a personal web address (PURL).
Personal Websites (PURLS)
These personalized websites, linked to our powerful dashboard, collect and report data. They can be anything from a simple form to a full welcome page with links to other sites. We even make personal websites easily accessible with QR codes.
Everyone is using social media sites and so are we! Our marketing campaigns can link to your social media sites, automatically posting important messages and reminders to your followers.
For recipients who don’t respond within a set time frame, we’ll send follow-up emails that contain live links to individual personal websites. Recipients who do visit their PURLs will also receive a “Thank You” message automatically.
Gauge your campaign’s ROI with our real-time dashboard. Some of the powerful functions you can view are:
- Lead reports
- Activity reports
- Lead source tracking
- Automatic data outputs