1. Use Images to Increase "Sharing"
A picture is worth 1,000 words and maybe even more in social media. With so many posts, tweets and blogs, a simple picture can grab attention and draw an audience to your content. With images, you increase your chances of getting “shared” or “re-tweeted” and increase your audience base.
2. Post Content More Than Once
To reach the most people who have different and limited availability, repeating content has been shown to be very effective. This ensures that you will hit multiple time zones and reach new followers.
3. Reframe Content
To avoid repeating yourself, reframe your content slightly to make it new and more interesting. This will increase engagement.
4. Monitor Your Brand Online
Consider an app like Mention & Buffer to track mentions of your brand, as well as keywords, competitors and more.
5. Post at the Right Times
Use a program (such as DMAutomation) to post at peak times to avoid posting at less optimal times of the day. It is also best to post right before or after the hour to catch business people going into or out of meetings.
6. Follow All Users Sharing Your Articles
Keep an eye on anyone sharing your content. This is a great way to find more followers and show gratitude for their interest in your company.